These made-to-measure garments that aremanufactured and distributed out of LA are produced as a result of abody scanning software from Germany, that custom fits clothing to withintwo millimeters of your entire body. Less than two seconds in thescanning booth and you have your profile saved on the site, ready toshop any perfectly-fitting item from anywhere, at any time. The sizingbooths will soon be popping up in various cities across the U.S. andlater, Europe; If your city isn’t on the calendar, they’re takingrequests for where to go next.
CALA’s San Francisco-based founder, Andrew Wyatt saw an opportunity toleverage his tech and operations background to create a brand thatprovides double value; high-quality, great-fitting garments in a shorttime-frame for consumers, while taking care of the back end for thedesigners so they can have free reign to focus on conceptualizing thecollection.Anthony Cucculelli’s C-2collection was inspired by his tri-coastal living, whichshows up in an East-West leather jacket, slouchy pajama dressing, sharpsmoking trousers, and a slinky slip dress. The nomadic designer has alsoworked with Diane von Furstenberg, Yigal Azrouel, and Roberto Cavalliamong others.Faye Harris, photos courtesy of CALA — Get more exciting fashion in your inbox weekly! Subscribe now!Where Fashion and Sustainable Tech Meet — Cala Breaks ‘The One Size Fits All’ Mold
