Verizon communications were established on June 30th in the year 2000. Today it is one of the largest technology communications companies in the world. One of their key objectives is to transform how businesses, people, and things connect. With the current state of things, we are always sharing data such as personal information with others in exchange for something that will benefit us in some way.
In addition to that, it also takes customer demographics into account. This is an analytical program that uses data to determine if customers must or can be grouped into the same category. This is done to help Verizon selects, or external third parties to group their target audiences accordingly to which demographics they are trying to reach. Simply put, Verizon selects, is an extension of Verizon that functions as a marketing assistant.
What is Verizon ?
Verizon Wireless, is an American-based telecommunications company that specializes in the provision of network services. This company services both corporates and individuals. Its services range from data, voice, and video to marketing with the latest addition to its growing portfolio of services. The Latest edition is known as Verizon Selects.
This is a tool and service provided by Verizon which allows marketers to more directly target their desired audience and market. It gives marketers an added advantage by allowing them to reach a group of customers. These customers are identified and grouped according to the information gathered from the activities of existing Verizon customers. In order for Verizon Selects to gather the necessary information, customers first need to enroll in it. Should an existing Verizon Customer choose not to enroll in the Verizon Selects program that is perfectly ok as it will in no way change their existing relationship with the service provider.
In addition to its data and other network services, Verizon as a whole also offers customers video services. As a whole, the company has a host of services that it offers. Verizon has expanded in such a way that it is more than just your average network and voice service provider. The introduction of Verizon Selects is the company’s way of expanding into the ever-growing marketing industry.
How it works?
It collects data from Verizon users who have opted into the service. The data collected ranges from browser activity, data from used apps, and device location. Once collected this data is used to group Verizon selects clients according to the similarities of their respective interests and activities on their devices. This grouping then helps marketers to send targeted messages to their target audience as was identified by Verizon Selects.
These messages can be delivered in a variety of ways including, online pop-ups, email messages, mobile advertising, and even text. It is a virtual assistant for marketers. This service allows marketers to reach a campaign-specific audience that is interested in the product or service that the company provides.
The Verizon Selects program is a service that focuses on advertisers and their goals. It is their intention to help them drive their ad campaigns to be seen by a specific audience. This allows marketers to ensure that groups of potential clients see only ads that
Purpose- As much as the program is designed for the benefit of the marketers, clients who are using Verizon’s network and data service also stand to benefit. Normally when browsing the web people come across a selection of ads, some are more annoying than irrelevant to the person browsing. With Verizon Selects, Verizon customers will see only ads that are specific to their browsing activity and interest.
This service forms part of the company’s market insights tool. The main purpose of this service which is a product of Verizon Wireless is focused on providing marketers with the solutions that they need to reach their desired target audience in the online space. It is a very unique advertising platform that gives corporates a new way to approach marketing and advertising.
Customer’s choice-Verizon wireless already has a wide net of customers using its services. It is their hope they hope will opt into Verizon Selects. Though it is an addition to the company’s already vast collection of services, customers using the network and data services are not forced to join Verizon Selects. It remains up to the customer to determine whether or not he or she will opt to join Verizon Selects.
Encouraged to join-The company urges current customers to opt-in to Verizon selects because of the nature of the information that is used by the service. In addition to that, the service allows third parties to reach customers identified as its target audience directly. With the information that is relevant only to the customer who is receiving the messages.
Safety concerns –Some customers are hesitant to enroll in Verizon selects because of the involvement of third parties. Some customers have concerns about their safety and the safety of their information. Verizon assures customers that their information is fully protected and that they (Verizon) will by no means divulge a client’s confidential information to any third party for whatever reason, any information that customers provide to Verizon Wireless is completely protected and secure.
Conclusion
–Verizon Select is the newest addition to the growing portfolio of services that Verizon Wireless offers. This is a service that benefits marketers and users of other Verizon services. It is a powerful digital analytics tool that organizes the data in such a way that the sources (people) it was gathered form can be grouped accordingly. That grouping allows people to receive ads that are specific to their interests.
Frequently asked questions
Is Verizon Selects mandatory?
It is advised that existing Verizon clients enroll in it but it is an optional service.
Is information provided to Verizon at risk?
All information that customers provide to Verizon is protected, the network provider protects the information provided to it by its customers.
Will it help my marketing team?
This service will help any marketing team reach their desired audience based on the information it gathers.
