Where Do Successful Chief Marketing Officers Come From
Before joining Salesforce, I served as both chief marketing officer (CMO) and chief customers officer (CCO) for Enterasys Networks. At that time, I worked with Jim MacLeod, director of digital experiences and creatives services. MacLeod is now vice president of marketing at EBSCO. MacLeod is one of the most creative and talented digital marketing professionals that I have ever worked with. The biggest challenge I faced as a newly appointed CMO was my education and work experience in marketing – I had none....